MINDBODY University hosts 3-day conferences around the world, with high-impact business education tailored to their clients’ industries. Event courses are taught by MINDBODY experts and focus on marketing, sales techniques, recurring revenue opportunities, and industry trends. I was asked to lead the rebrand project along with designers Kit French and Cullen Arroyo. The events team requested a rebrand that made the conference feel fun and professional.
The project started with a competitive analysis. Together with our events team and copy writer we researched other companies who host similar events and analyzed their strengths and weaknesses. We discussed what we've done at our past events and brainstormed how we could evolve the brand. Deliverables included: Program, email campaign, website, 100 page workbook, standing banners, name badges, tote bag, branded app and powerpoint template.